When you place an order with esme furnishings via our order-line or on our website, the information that we collect and store relating to you is primarily used to enable us to provide our products and services to you. This is to ensure that we can carry out our obligations arising from any contracts entered into between you and us, and to provide you with the information, products and services that you request from us. As we use third parties for all our delivery services, such as Royal Mail, APC or other providers, your name, address and contact details may also be shared with them to ensure that we can fulfil our contractual arrangement with you to deliver the products and services you purchase from us. Esme Furnishings hold this information for a period of 2 years. After this period we will permanently archive any inactive customer accounts. Should you request us to, we will anonymize your information, removing all identifiers i.e. names and addresses connected to any transactions you have made with us. If you choose to contacts us using the chat function enabled on our website, this is supported by a selected third-party provider who will store details of the chat securely on their own servers for 12 weeks. If you request a service or a repair from us, this will be completed by a third party, at which point we will share your name and address details with them. They will only use this information for providing you with the repair service. If you provide information to us about any person other than yourself, you must ensure that they understand how their information will be used and that they have given their permission for you to disclose it to us and for you to allow us to use it for the purposes discussed with you e.g. to arrange for delivery of the furniture. If you choose to communicate with us by phone, this information will be stored for our records and will be retained securely for 26 weeks. If you use our website to register an account, participate in discussion boards, enter a competition or giveaway, complete a survey, request a call back from customer services or report a problem with our products and services, the information you provide to us will be stored and may be used to facilitate that request or service.
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).Sharing your personal information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
If you have any questions or concerns with how Esme Furnishings process your personal information, please do not hesitate to contact us via our website or by email on firstname.lastname@example.org If you are unhappy with how we are processing your personal information you have the right to refer the complaint to the regulator, the Information Commissioners Office.